Mr. Ariel Yeh, the founder of Cheng Feng Group, graduated with Chemistry Degree from Tainan Technical School and worked in his early professional years at Tainan Commercial Standards Bureau. He involved in various chemical inspections and gained his professional knowledge in manufacturing pigments and color masterbatches. With more than 40 Years of experience, Ariel guided Cheng Feng based on the concept of "Quality First, Reputation Establishment, and Customer Demand-Oriented Services".
With this concept in mind, Ariel personally leads Cheng Feng in providing highest standards in research and development, enhancing manufacture technology and quality control, and helping customers with various technical needs. These attributes are the best evidence of his success in running a business with philosophy of good faith, harmony, self-restraint, and dedication.

Ariel also served as the president of Taiwan's Tainan Rotary Club. Believing in contributing back to the society, he has dedicated much of his time in helping various charities.